From a requirement or an account to the person to contact.
Two working pages.
- Define the match
- Read the evidence
- Make contact

Sourcing & GTM · from fit to first conversation
Find the person or account worth approaching.
Two ways to a useful first conversation
Start from the work in front of you.
Hiring mandate
Inspect talent fit and market shape before choosing whom to contact.
GCC account motion
Inspect account fit and dated activity before choosing who to approach.
- Roles mapped
- 5,000+
- Standardised job roles and specialisations
- Skills mapped
- 60,000+
- Technical, functional and emerging skills
- Leadership profiles
- 500K+
- Senior professionals and leadership intelligence
- Daily workforce movement signals
- 2,500+
- Observed career and workforce transitions
Choose the decision in front of you
2 ways in.
Sourcing
Translate the requirement into a persona, inspect the size and shape of the relevant market, then rank profiles with the reason each one fits.
Explore the evidenceB2B GTM
Start with centres that fit the ideal customer profile, then order attention using inspectable evidence such as expansion, hiring acceleration, capability additions and leadership changes.
Explore the evidenceDefinitions for Sourcing & GTM
The terms on this page, defined.
Every figure on a CapSight page comes with its definition, so you never have to guess what a number is counting.
- GCC
- A Global Capability Centre: a centre a company runs in India for its own global work, such as engineering, analytics, finance, operations or support. It is part of the company, not an outside vendor.
- Platform Industry
- The one industry grouping CapSight uses for every company, so a filter or a chart means the same thing on every page. There are 10.
- Tier 1 and Tier 2 cities
- Tier 1 is the eight established hubs: Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi NCR, Kolkata and Ahmedabad. Every other city is Tier 2.
- Persona
- The person a role really needs, written out across role, seniority, skills, background and location before any profile is read.
- ICP
- Ideal customer profile: the kind of account a seller wants, described by industry, location, size and what the centre does.
- Signal
- A recorded change at a company, with its date and source. It shows an account is relevant now; it does not show that the account has decided to buy.